Anasys Instruments Appoints Dean Dawson as VP of Marketing to Support Growth Objectives for Nanoscale IR Spectroscopy

Anasys Instruments, the world leader in Nanoscale IR spectroscopy, announces the appointment of Dean Dawson as Vice President of Marketing to support the company’s continuing growth trajectory. Dean was previously the Senior Director of the AFM division of Bruker Nano Surfaces, based in Santa Barbara, CA, with responsibility for Global Marketing and Product Management.

“We are pleased to welcome Dean to Anasys Instruments,” stated Roshan Shetty, Chief Executive Officer. “His extensive background in marketing for scientific instrumentation including his international experience, makes him a valuable addition to our leadership team as we continue to grow the company.”

Dean commented, “I have long admired Anasys Instruments for pioneering the field of nanoscale IR Spectroscopy which has solved the long standing problem of AFM lacking chemical specificity. I look forward to contributing to Anasys Instruments continued growth, and ensuring we extend our leadership position in nanoscale IR spectroscopy with the AFM-IR technology.”

The AFM-IR technique pioneered by Anasys enables FTIR at the nanoscale with a spatial resolution that surpasses the diffraction limit by close to three orders of magnitude. Unlike other AFM-based spectroscopy methods such as Tip Enhanced Raman (TERS), AFM-IR provides an easy-to-use and reliable technique that has been adopted by academic and industrial researchers worldwide. In the few years since its introduction, the scientific community has been able to solve important problems with Anasys’ technology in a wide range of applications, including Life Sciences, Polymers, and Material Sciences.

With over 25 years of Marketing Management experience for Scientific Instrumentation products, Dean also has extensive international experience, holding management positions in Europe, Japan, Asia Pacific and the US. He holds a Bachelor’s Degree in Applied Physics from DeMonfort University, UK, and a Master’s degree in Engineering Management from Coventry University, UK.